Relationship between Psychological Properties and Physical Properties According to Physicalism Essay

Physicalism refers to a stand by some philosophers that everything in the world is physical. Physicalism in some cases is referred to as materialism, where everything is viewed to have physical properties. With respect to philosophy, Physicalism is the ontological point of view that there is nothing above and over the physical. Physicalists view the nature or the world as one and believe that everything including mind has physical properties and thus it is physical. In the attempt to prove their view of the world, Physicalists has come up with diverse explanation to bring out the relationship that exists between different aspects of nature including psychological states and properties. To understand the relationship between physical properties and mental properties, realization, reductive and supervenience ideas have been used by the physicalists. However, critics argue that physicalism is a false view of nature. This research paper will seek to determine the relationship that exists between psychological states or properties and physical properties according to Physicalism. In addition, the paper will bring into light reasons behind this relationship. Relationship between psychological properties and physical properties according to PhysicalismIn the attempt to bring out the relationship between the physical properties and psychological properties, philosophers such as Lewis used supervenience approach. This approach is simply based on meta-ethics and indicates that physical properties and mental properties are closely related due to the fact that psychological properties are part of the physical properties (Daniel, 2010). In other words, philosophers assert that psychological properties such as thinking are enclosed by physical properties. To make the argument certain, philosophers such as Lewis give an example where he refers dots on a picture as physical properties and claims that the picture is like the global features or the world. The same way he affirms that psychological properties and other properties including biological properties are like dots on the global features. Supervenience idea of the explaining physicalism ass erts that psychological properties are nothing but simply physical properties (Kim, 2008). Psychological or mental properties such as pain are viewed as physical according to physicalists as they believe that the physical aspect of pain is casually closed by the major physical properties. According to Kim, (2008), supervenience tries to bring out the identical aspect between the physical properties and psychological properties. The fact that psychological or mental properties are part of physical properties indicates similarity according to the physicalists (Daniel, 2010). This is particularly supported by the general view of physicalism that the world is a single stuff. According to the physicalists, mental or psychological properties are dependant to physical properties and thus there can not be physical difference without psychological difference. Simply, psychological properties supervene on material properties and thus they are just but the same thing. According to Physicalism, physical properties can be reduced to mental or psychological properties. The notion of reductive by the physicalism brings out the relationship between mental properties and physical properties (Kim, 2008). Essentially, physicalists use reductive idea to ascertain their idea that the world is made of a single stuff that is physical properties only. Physicalism philosophers affirms that there is a close relationship between physical properties and psychological or mental properties particularly basing their argument that mental properties are smaller components of physical properties and thus are physical properties. Realization theory is another approach used by the physicalism to bring out possible relations between psychological or mental properties and physical properties (Daniel, 2010). Based on this theory, all psychological properties can be realized through a particular physical basis (Kim, 2008). In a philosophical perspective, physicalists argue that all physical properties or predicates can be traced or are definable in physical language. This implies that there is a close relation between the two and according to physicalism they are inseparable (Daniel, 2010). Physicalists affirms that the fact that physical properties can be reduced to mental or psychological properties implies that the two are identical and simply has a close relationship. Physicalism believes that everything inside the world has physical properties and the world itself is a physical thing in its own nature. The developed understanding from this argument is that everything considered as physical thing has its own physical properties which in reality has its own psychological properties. This claim can be explained further by application of ontological perspective which involves both methodological and epistemological corollaries. According to the Physicalists, every object in the world is composed of different material which in reality encompasses different physical properties (Kim, 2011). Therefore, physical properties exhibit different properties such as mass, shape volume, energy, temperature and volume among others. In reference to the reductive physicalism, objects with high levels of properties are more reducible hence there is a high chance that they have physical properties. Jackson (2002) affirms that physicalism is more dependent on philosoph ical position which presents a myth that everything that exists in the earth has physical properties. From this explanation the understanding developed is that physicalism is closely associated with philosophy of mind which extensively believes that mind is a physical object which can be viewed at different perspectives (Kim, 2011). In reference to physical science point of view, physicalism includes bigger notations as opposed to just matter, space energy and time. The mind being in a form of a physical world, it is closely associated with non reductive physicalism. Fodor in his own research argues that physicalism is dependent will all genuine items which can be referred to either identical or are dependent upon other physical properties (Clarke, 2003). In order to accept these believe of physicalism, it vital to understand how it is related with mind dualism rejection. According to Fodor, â€Å"mentalism† is the best alternative of the dualism. Basically, physicalism believes that the concept of the consciousness is entirely dependent of the physical properties (Clarke, 2003). The state of the mind is a functional that exists in a given system. In relation to the theory of functionalism, brain is extensively believed to be a just biological implementation in a given system. The general understanding it , that the brain has capacity to recognize any change in mental status. Dualism theory is quite different from physicalism because it argues that consciousness is not related to the physical. According to Savellos and YalcÃŒ §in, (1995), panpsychism theory explains that all items which contain aspects of reality within themselves have psychological properties in additional to their physical properties. Critics argue that hardcore physicalists are more concerned to investigate the structure of the outer world in the bid of trying to understand the build relationship between the physical properties and psychological properties. Ultimately, the physical properties and mental are two distinctive area but they are contingently connected with each other. Philosophically, mind is believed to be dependent on the physical properties. Therefore, based with the explanation of the physicalism the empirical world is composed of all properties or entities which have effects of causes. Notably, both mental facts and physical have a close relationship with physicalism in relation to mental effects and causes. According to many physicalists the world in general is a physical hence everyth ing in it have its own physical properties. When reviewing the world at a supervenience base, it helps to reflect the general thinking of the physicalists. This implies that the relationship between of fundamental physical properties and psychological properties are closely dependent on each other as per the explanation of Physicalism (Clarke, 2003). The two features have the common bond of metaphysics because they are depending on certain established physical facts. Conclusion                     From the above discussion, it is evident that Physicalism extensively refers to a developed understanding by some philosophers who believe that everything in the world is physical hence have its own physical properties. In addition, Physicalism can also be referred to as materialism, where everything is viewed to have physical properties. Psychological or mental properties such as pain are viewed as physical according to physicalists as they believe that the physical aspect of pain is casually closed by the major physical properties. Therefore, this is an indication that the state of the mind is a functional that exists in a given system. References Clarke, R. (2003). Libertarian accounts of free will. Oxford [u.a.: Oxford University Press. Daniel .S. (2010). Physicalism, New Problems of Philosophy. RoutledgeJackson, F. (2002). Mind, Method and Conditionals: Selected Papers. Routledge, 2002 Kim, J. (2008). Physicalism, or Something Near Enough. Princeton: Princeton University Press. Kim, J. (2011). Philosophy of Mind. ReadHowYouWant.com, Limited, 2011 Savellos, E. E., & YalcÃŒ §in, U. D. (1995). Supervenience: New essays. Cambridge [England: Cambridge University Press. Source document

Need for the study Essay

Empirical studies about the impact of globalization on Belize are rare. This paper studies the economic development of Belize in the light of globalization, privatization and economic liberalization. It studies how beneficial the economy has been to the people after the opening of the economy. It perceives and looks at the performance of BTL and its role in contributing to the development of the country. Research Questions The following research questions are asked in this paper: 1. How has globalization affected the economic development of Belize? 2. How has globalization affected the welfare of its people? 3. How has globalization affected the success of the dominant telecommunications company BTL? Purpose of the Study The research methodology is the set of processes used to collect and analyze data. Research methodology is defined as a structured set of guidelines or activities to assist in generating valid and reliable research results. This part describes the research methods and procedures used to obtain and analyze data in this study. Research design reflects the structure of the research project and provides the means of collecting suitable data to answer the research questions. This paper seeks to identify the social, political, economic and cultural issues and outcomes which have emerged from globalization in Belize. It reviews the telecommunication sector of the country by looking at the reports of BTL. It studies the performance of the BTL. It highlights the achievements and failures of the company. It researches and examines the company’s services in the light of the government’s telecommunication industry. A detailed analysis is conducted about the success and failure of globalization in Belize by using studies which provide analysis on the economic performance of the country. Finally the study uses research material to examine the globalization success or failure in Belize as compared with its neighbors. The impact of telecommunications industry in the light of globalization is studied and researched extensively in the paper. Literature Review Belize is a Central American state which became independent in the early 1980s. The country has a multicultural society with various ethnic and racial groups. The country has pursued an economic policy which is dependant on free trade and foreign investment. Agriculture exports comprise the majority of the country’s exports. An estimated one hundred and eighty five American companies have invested in the country’s infrastructure and telecommunications sector. With a population of three hundred thousand people, the government continues to invest in developing the infrastructure of the country (Neuman 26, 2003). The country enjoys decent standards of living with relatively stable electrical, telephone, and water infrastructure. However major roads of the country are hampered by lack of development. Belize City and Dangriga are the important sea ports which handle shipping arriving from the United States of America. All major international airlines provide regular flights to the country. Belize has embarked upon a program of economic liberalization which includes a fifteen million dollar electricity program (Neuman 27, 2003). Estimated twenty million dollars funds have also been received from the Inter American Development Bank. This money will be used to invest in social sectors and services. Another two million dollars have been collected to invest in poverty reduction programs. Another major investment project is the Agricultural Health Project which seeks to modernize the agricultural production and distribution sector. Brazil has provided assistance for the development of soybean in the country. The aim of the government has been to diversify its agricultural exports and decrease reliance on the export of sugar cane.

Writing Skills Part

Which of the following would be an appropriate way to add variety to your sentences? A. Use questions and answers together. B. Add personal anecdotes. C. Use more close-up words. D. Make your sentences read like a spoken conversation. 2. Nelson's hobby is tinkering with small appliances. Tinkering with implies that Nelson is unskilled at his hobby. You want to change the flavor of this sentence to show that Nelson is, in fact, quite skilled at his hobby. Which of the following should you choose to replace tinkering with so that the reader gets the right idea? A. Selling B. Fiddling with C. Repairing D.Messing with 3. Anna is an exceptional young girl. Anna does any Job that needs to be done. To vary the sentence structure, which one of the following sentences should you insert in the blank? A. Anna is a hardworking and versatile person. B. Anna works hard every day of her life. C. Anna is always working hard at home. D. Have you noticed how hard she works? 4. Which of the following d irect quotations is punctuated properly? A. â€Å"Way to go, Sean,† the coach shouted. â€Å"That was a great run! † B. â€Å"Way to go, Sean,† the coach shouted. â€Å"That was a great run†! C. â€Å"Way to go, Sean†, the coach shouted. That was a reat run†! D. â€Å"Way to go, Sean†, the coach shouted. â€Å"That was a great run! † 5. When we speak of the flavor of a word, we're talking about the extra understood meanings that it carries in addition to its main meaning. These extra meanings are called denotations. ‚ ¬8. shadings. C. connotations. D. definitions. 6. A thesaurus is a book that's useful for finding A. synonyms. B. definitions. C. frequently misspelled words. D. famous persons. 7. Which is the best strategy to follow when you write a report or an essay? A. Get it right the first time and put it aside until it's due. B.Revise it over and over for at least hree or four years. C. Work on it over a seven-day p eriod and rewrite it at least twice. D. Write it in one sitting and revise it only once. 8. Find the sentence with the active voice. A. It was voted by the legislature to pass. B. I was told by the chairman that the bill was passed by the legislature. C. The bill was passed by the legislature. D. The chairman told me that the legislature passed the bill. 9. Of the following methods, the best way to increase your reading is by A. forcing yourself to read subjects you dislike. B. setting a goal to read five new pages every night. C. eading a new book every day. D. Joining a mail-order book club. 10 which ot the tollowing words is most likely to carry a connotation? A C. walk D. stride 1 1 . Of these four words, which one is most likely to have a negative flavor? A. Harangue B. Confound C. Meander D. Distract 12. Which of the following sentences is written in the passive voice? A. The effects of cyanide are well known. ‚ ¬8. Having left the building, Elvis never returned. C. I would not provoke that man if I were you. D. They considered their options. 13. Which one of the following sentences or phrases is most likely to be considered a clich ©?A. How dead is a dead doornail? B. Are you a man or a moose? C. Look before you leap. D. When in doubt, pout. 14. Which of the following sentences uses the best close-up words? A. Sara is pursuing a non-science degree. B. Sara is studying languages. C. Sara is studying French and German. D. Sara is pursuing a degree. 15. Which one of the following statements about making your writing fun to read is not correct? A. Direct quotations should be reserved for characters in stories. B. Give your writing a personal touch by showing that you're interested in your subject. C.The conversation you write must sound natural for the characters. D. An anecdote or humorous quotation is often more convincing than a strong argument. 16. When using direct quotations in your writing, which of the following should be placed outside th e set of quotation marks? A. Semicolon B. Question mark C. Comma D. Period 17. A clich © is a B. new C. worn-out D. wordy expression. A. foreign 18. Read the word in parentheses; then decide which of these sentences most effectively translates an abstract concept into a mental picture. A. (Sunrise) The rising sun transformed the canyon into bright stone and deep shadow.B. (Studious) Lucy ay on her bed reading a back issue of National Geographic. C. (Freedom) On her twenty-first birthday, Lola declared herself a woman. D. (Rumors) Whispers of doubt filled the empty halls like the reek of boiled cabbage. 19. An antonym is a word that's A. the same in meaning. B. pronounced the same. C. defined in a thesaurus. D. opposite in meaning. 20. What is the most important point in the following sentence? My sister, Emily, the tallest girl in her class, has many friends. A. Emily is the tallest girl in her class. B. My sister's name is Emily. C. Emily is my sister. D. Emily has many friends.

Phil Company Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Phil Company - Research Paper Example Advertising can also refer to the promotion by a firm or non personal presentation of the company’s products to its potential customers as well as the existing customers. This paper will discuss the advertising strategies employed by Phil Company and how they align with its marketing goals, how the company determines the effectiveness of its advertising strategies, the different promotional strategies used apart from advertising, the best marketing research approaches that Phil Company uses to measure customer satisfaction and lastly how the company addresses gaps in customer expectation . In advertising, many companies come up with different strategies in order to provoke shoppers to purchase, obtain customer attention and even provoke shoppers to use a specific product. In this context, Phil Company has used many advertising strategies in order obtain customer attention and at the same time increase the sales volumes of their electronic products. The company has used different ways of thinking in order to come up with catchy slogans to capture the customers and consumers attention. Its creative strategies have promoted personal selling, public relations, and publicity. The advertising techniques are powerful as they increase Phil Company’s market share and at the same time edging out other firms and companies in the industry. The other advertising strategy used by Phil Company is offering lowest prices in the industry. This strategy has enabled the company to easily highlight its competitive benefits. The advertising strategies have aligned well with the marketing goals of Phil Company since the company has been able to implement and control its business activities and at the same time, the strategies have brought together the buyers and the customers in a mutual exchange of the products offered by the company. It is evident that measuring the effectiveness of advertising is not easy and sometimes it is very expensive especially

New Product Development is the Key to Apple's Marketing Success Coursework

New Product Development is the Key to Apple's Marketing Success - Coursework Example The latest product introduced by Apple is the iPhone 4S. Apple announced the launch of iBooks 2 for iPad which would feature iBooks textbooks, iTunes U application for iPhone, iPad and for iPod touch (Apple Inc-a, 2012). Apple aims to bring the best experience for its customers through its product and services. The business strategy of Apple is to leverage the unique abilities of designing and developing the company’s own operating system, software and hardware in order to provide its customers with superior products and innovative designs. The company believes in innovation which is the key strategy for the success of the company; as a result, Apple invests in its research and development in order to introduce new and innovative products. Apart from its R&D, the company also invests in its marketing and advertisement as a part of Apple strategy to stay ahead of its competitors. Apple strategy also includes expansion of its distribution network to reach more clients and provid e the potential customers with high quality of sales and post purchase experience (Apple Inc, 2011, p.1). New Product Development Any changes made to a product are termed as new product development. ... New product development is one of the key strategies of Apple; it is through new product that the company has been able to taste success being one of the leading companies globally. Apple launches new product in the markets to stay ahead of its competitors, to continue the product life cycle, to give the customers what they need, and to enhance the strategy. According to Steve Jobs, new product lines tend to give people the products which are needed by the consumers. The company expresses its vision with the help of its product, exciting the customers and making them proud of owing an Apple product. The life cycle of any product needs to be modified carefully. Apple introduces new product when its earlier products are entering the maturity phase of the PLC giving no or less chance to its competitors to stay ahead. Thus, with continuous innovation, Apple provides a huge competitive edge over its competitors and helps in maintaining its number one position. With its innovation strategy the company has introduced many new products and also planned to launch few more in the coming years or so. Apple has applied a strategy of continuously milking its cash cow and has done a fantastic job. Each of its products, ranging from the Mac, iPhone, and iPod has been fertile, speaking about leverage designs and supply chain. The main motive of milking its product is to stay competitive in the market. Apple product possesses elegant design which integrates software, hardware and its services. One of the closest competitors of Apple is Android which has come up with similar products and is doing quite well in the market. Therefore, Apple should constantly introduce new products with elegant design which is the USP of Apple for its consumers. Apple

Federalist #10 and the Existence of Faction in Modern Government Term Paper

Federalist #10 and the Existence of Faction in Modern Government - Term Paper Example I am going to show the despite the publication of Federalist #10 and consistent American media attention to the downsides of factions taking a position contrary to the interests of the American majority, Americans continue to vote in elections against their interests, specifically lower and middle class Americans voting for Republican candidates in recent elections. Although a large republic has been established, political factions such as the Tea Party still exist and substantially influence government. Federalist paper and media downsides on faction have not yielded much fruit. Americans have continued to form factions, which they feel address their interest. This observation leads to an in depth analysis of Federalist paper. In the federalist paper, the author identified two methods, which would solve social inclination towards formation of faction in the society. It argued that one method of dealing with these groups in the society is to stump their causes. The second method that the author mentioned is to control the effects created in the society by this factions. The author of Federalist paper proposed two methods of eliminating factions or emergence of factions in the society. The first proposal argues that by eliminating liberty, which provides room for the formation of factions, the society may fail to form factions1. The second proposal claims that when every citizen gets the opportunity to present their opinions and interests, they would not be able to form factions. Apparently, the second proposal seems to use democratic means of solving a problem, which seems to surface every time. On the other hand, historians and critics have argued that the first proposal has worst implication than the formation of factions. Human diversity is not a factor that any person can eliminate2. However, the society can develop better ways of dealing with diversified views. It is arguable that liberty of the society is not a privilege

Compare and Contrast of Ford Motors and General Motors (GM) Research Paper

Compare and Contrast of Ford Motors and General Motors (GM) - Research Paper Example   Moreover, the impact of changing patterns is also discussed in a brief way. Compare and Contrast of Ford Motors and General Motors (GM) General Motors Company (GM) is a transnational automobile manufacturer with its headquarter situated in the region of Detroit of the United States. It operates in more than 157 countries with a distinctive brand image and identity in the market of an automobile. On the other hand, Ford Motor Company is also the other renowned conglomerate an e operating in the similar sector i.e. automobile. Similar to GM, Ford Motor Company also has its headquarters in Dearborn region of United States. Legal Factors In this era of globalization and industrialization, the most significant issues which should be maintained in an apposite way are safety and eco-friendliness. These are essential in order to sustain in the market among others in the long run. Therefore, the government of the US introduced varied rules such as ‘National Traffic and Motor Vehicle Safety Act of 1966; Federal Motor Vehicle Safety Standards (FMVSS)’ in order to improve the safety standards of the passengers. The FMVSS introduced numerous laws, namely shoulder belts for the travelers setting in the front seats, head manacles and energy-sucking navigation columns among others in order to enhance the safety of the passengers (National Association of State Directors of Pupil Transportation Services, 2011). Along with this, the government of the US also launched certain regulations namely Clean Air Act, Vehicle Air Pollution and Control Act (The National Association of Clean Air Agencies, 2003) and also restricted the utilization of leaded fossil fuels in order to reduce contamination and global warming (United States Environmental Protection Agency, 2012). Thus, in order to sustain in the market of the US, both GM and Ford introduced electric cars running on electric energy measures in order to prevent the ozone layer from getting harmfully affected. Moreov er, both the companies also followed the underlined safety measures in order to retain and enhance their market shares in the market of the US. Social Factors Apart from the legal factors, the other significant factor affecting the growth and the profitability of automobile industry is the social aspect. According to Hofstede, the dimensions of individualism and masculinity are higher in the US, therefore, personal preference and predilection highly influences the society (Greet Hofstede, n.d.). Moreover, low gender biasness and extreme fondness for luxury cars have improved the market share of automobile sector (Bradley, Bruns, Fleming, Ling, Margolin, Roman, 2005). Along with these, high income trends of US$ 49,445 in 2010 also played a major part augmenting the revenue of the automobile manufacturers (U.S. Census Bureau, 2010). Furthermore, high individualism made a significant impact upon the consumer decision making aspects which also enhanced the sale of the automobiles in the market of the US. Economic Factors In addition to the above discussed factors, economic factors also offer a noteworthy impact on the automobile sector of the US. The price fluctuations of oil highly influenced the sales of automobile industries thereby hampering the profitability (ESCAP, 2012).  Ã‚  

Seven(david Fincher,1995) Research Paper Example | Topics and Well Written Essays - 2500 words

Seven(david Fincher,1995) - Research Paper Example The movie is immersed in Christian culture and imagery, with emphasis on the way that sins or crimes that were once considered to be repulsive, immoral and horrific are now accepted and generally ignored. As a motif the seven deadly sins are widely known, and generally accepted as part of Christian culture. Despite popular belief, the idea of there being seven specific sins does not originate from the bible, but reports of the current list date back to the 6th century . Pope Gregory the First, and Saint Thomas Aquinas also reaffirmed the list, ingraining it into the Catholic church in the process . The list was made famous in Dante’s The Divine Comedy an epic poem that describes the journey that Dante took through Heaven, Purgatory and Hell. In his examination of Purgatory, Dante details seven levels of torture each of which is associated with one of the seven deadly sins: pride, envy, wrath, sloth, greed, gluttony and lust. In Dante’s poem, each sinner is punished base d on which of the seven sins they were the most involved with during their life . The Divine Comedy itself is mentioned numerous times throughout the movie, with Somerset using it as a reference when he begins to suspect that the modusoperandi for the killer is the seven deadly sins, as described by Dante. ... This is considered a sin as it provides for the body while neglecting the soul and the mind. In addition, gluttony on the part of one individual often leads to not enough food for the poor and hungry .This is the only murder for which the name of the sin is not immediately obvious (Somerset finds it written behind the fridge on reexamining the scene), although most viewers already know of the role that the seven sins play through advertising for the movie and even the title itself. Much like the sinners in Dante’s purgatory, the murder victim was punished in such a way as to fit his crime. He was fed spaghetti sauce continuously until a kick to the stomach from the murderer finally killed him. When John Doe, the psychopath that the detectives are chasing, later talks about the victim, he does so with disgust. He considers that someone who eats as much as the victim should be the brut of jokes, that being around them would make most people sick. In society in general, gluttony is an interesting sin, and one that bears a complex and fascinating history. Until the beginning of the Renaissance, the main danger of gluttony as a sin was based on the idea of people becoming obsessed with food to the point of idolatry. It was thought that a person who became focused on food in this manner would be diverted from following God. As society advanced, fear of gluttony as a sin decreased, and signs of overeating became evidence of wealth and means. Over the last 50 or so years, society has shifted again, with concerns about the way that overeating affects health, and a heavy focus on body image. As such, gluttony has once more been brought to the forefront, although now it is considered less as a sin and more as something

Evaluate at least three quality improvement processes Research Paper

Evaluate at least three quality improvement processes - Research Paper Example The report therefore compares and contrasts three forms of quality improvement processes and among the discussed process, one favorable for the company is recommended to improve the performance of the company. Introduction The Baldrige criteria for performance excellence, ISO 9000 and the Six Sigma are three quality improvement processes that provide a completely new way of helping organizations improve in their performances. The first process focuses on the estimation of performance excellence of the organization as a whole starting from the management tracking all the results as exhibited by the organization. ISO 9000 on the other hand is a model that gives much weight on the product or the service and how it performs in the market. The inefficiencies of the products or the service are then fixed for better performance (Harrington, 2001). In this category, we have the six sigma; this constantly measures the quality of the product while improving the engineering process to result in to an improvement of the process and saves the costs of the organization. In an effort to know which will be applicable to improving the performance of this company in terms of saving cots and realizing profitability, we have to analyze the three intensively (Dew & Nearing, 2004). a. Baldrige Criteria for Performance Excellence The Baldrige Criteria for Performance Excellence as a measure that has helped many organizations achieve their goals is today not only acceptable in the US but also worldwide. This is due to its ability to steer organizations through stiff competitive environment through the improvement of their performances. The criterion cuts across all organizations right from healthcare to education of profit and nonprofit organizations by responding swiftly to current challenges (Brown, 2001). They do this by being open and transparent in the governance of the organizations as well as the ethics involved. The criterion is aimed at creating value for the customers of the business. Irrespective of the form of organization the criteria gives a valuable framework that is able to help in the planning and achieving under any environment. This is because it is able to assess organizational performance on a wide range of key business indicators, align the resources available, and improve communication, productivity and effectiveness for the achievement of the organizational goals (Edosomwan & Edosomwan, 2008). The criterion has evolved over time with its characteristics, goals and purposes remaining the same. The criteria lay its focus on all the results of the performances of the organization for balancing all the strategies of the firm. It does not prescribe and is adaptable hence allowing for creativity and flexibility in the organization to enable achievement of the goals. Supports the systems in place and at the same time supporting goals based diagnosis for future improvements (Brown, 2001). The goals of the criteria are delivery, improvement, organi zational and personal learning. The purpose of the criteria is to allow for its use by organizations of all categories for the sake of self assessment and training so as to develop performance of the businesses. The system is able to realize an achievement of its purpose by stressing on leadership, strategic planning, measurement, and analysis and knowledge management. Others are, focus on the workforce, management of the process and results (Edosomwan & Edo

Contemporary management functions Essay Example for Free

Contemporary management functions Essay Contemporary management functions reflect considerations of past management theories and aim to improve and strengthen employer-employee relationships as well as providing suitable working conditions for employees. Management functions are functions which managers perform to â€Å"effectively and efficiently coordinate the work of others. (Robbins, 2012). The functions consist of planning, organising, leading and controlling. The theories discussed in the article (1981) Hawthorne, the Myth of the Docile Worker, and Class Bias in Psychology, American Psychologist, 36(8) pp. 867-878. By Bramel, D, an article written about the Hawthorne Research conducted between 1924-1933, which looked to identify the relation between various working conditions and productivity and output, highlight the need for contemporary management functions. The article addresses how integral a continuous strong and communicative relationship is between the employer and employees of a business and the necessity of a strong and ethical organizational culture. Poor executions of the leading management function can reduce trust between employers and employees and create job dissatisfaction. In regards to the rapid decrease in output in period 12, Bramel writes that Roethlisberger and Dickson (1939) stated that the â€Å"workers were afraid that should their previous performance be maintained or improved in this period, rest pauses might never again be reinstated. † (Bramel, D. 1981). This is an example of a lack of communication between employer and employee, resulting in resistance from employees. Communication is a vital part of the organising management function; communication is the transfer of understanding and meaning (Robbins, 2012). In the case study, understanding was clearly not transferred between managers and employees as despite employees being reassured this was only temporary prior to the exercise, the workers still believed that management was â€Å"really interested in how to squeeze the most out of them, rather than in making their working conditions better for them. †(Bramel, D. 1981). The lack of understanding and meaning communicated between each party led to the reduced trust ultimately resulting in lowered total output. This is well summarised by Bramel â€Å"If the workers had in fact ad the kind of trust in management’s good intentions that Mayo claims, would they have found it necessary to resist the experimenters so actively in this period? The picture we get, instead, is of a group of rather wary workers engaged in a continuing skirmish with management and determined not to be taken advantage of. Rather than become a part of the company â€Å"team,† they became a team of their own, rather coolly looking out for their own economic interests in an adversary relationship with management. â€Å" (Bramel, D. 981). Bramel highlights the trust lacking in an â€Å"adversary relationship† with the worker’s management, who work as a team outside of the organisation’s best interests. (Bramel, D. 1981). The leading management function recognises that managers must be able to explain, predict and influence employee’s behaviour for success. Managers must be able to explain why employees engage in some behaviour, predict how employees will respond to various actions of the manager, and to influence how employees behave (Robbins, 2012). Job satisfaction is an employee attitude, which refers to an employee’s general attitude towards their job; employees with high levels of job satisfaction have positive attitudes towards their jobs. People’s behaviours, attitudes and actions are closely related. In the case of the Hawthorne Study, managers were unsuccessful in predicting how employees would respond to their actions and did not positively influence employee’s behaviour through their actions. Dissatisfied employees can result in workplace misbehaviour (Robbins, 2012). s witness in the case study where employees intentionally slowed down production to spite the managers. Poor job satisfaction as a result of indisposed working conditions and a poor leading management function contributed to the fall in productivity. Weak management of employees reduces motivation and employee contentment. During period 12 of the experiment, productivity dropped significantly as a result to the removal of resting periods for the workers. Bramel writes that evidence revealed four of the five workers actually slowed down, and it was apparent that it was intentional. The workers were quite consciously adopting a strategy in-tended to induce the experimenters to return quickly to the preferred conditions† (Bramel, D. 1981). The evidence is clear that there was a direct correlation between the decrease in output and fall in motivation for the workers and the removal of rest pauses, as the output increased significantly for all five workers with the return of the rest pauses (Bramel, D. 1981). Motivation is a key part of the leading management function. It is the process by which a person’s efforts are energised, directed and sustained towards attaining a goal. (Robbins, 2012). The manager must be supportive, they must, have mutual confidence and trust, help to maintain a good income, understanding of work problems and help in doing the job, genuine interest in personal problems. (Mullins, 2005). Managers must look to continually motivate and increase performance of employees through different processes such as; rewards for performance, recognition and appraisal, showing care and concern, and using attainable goals. (Robbins, 2012). A strong organisational culture can harness and set the foundation for the four key management functions; planning, organising, leading and controlling. A strong organisational culture provides shared values that ensure that everyone in the organisation is on the same track (Robbins, 1996). Organisational culture offers a shared system of meaning, which forms the basis of communication and mutual understanding (Funrham and Gunter, 1993). Strong organisational cultures are strong in the leading management function, as employees are motivated through values they share with their colleagues. Organisational culture complements rational managerial tools by playing an indirect role in influencing behaviour (Martins and Terblanche, 2003). Hence it being important for a strong culture to plan, organise, lead and control processes with the agreement, cooperation and enthusiasm of employees, in order to avoid resistance and hostility. It can be seen through the study of several articles that contemporary management functions are integral for successful management. Via the study of the Hawthorne Study, the theories proposed have illuminated how imperative the proper conduction of the management functions are for firms. A strong organisation culture provides the framework for managers to conduct the management functions by creating and sharing the values, which the functions will encompass through the firm. Contemporary management functions must be organising and leading via successful communication, understanding and motivation to be successful.

Research methodology: Family support in bipolar disorder

Research methodology: Family support in bipolar disorder CHAPTER 111 RESEARCH METHODOLOGY NEED FOR THE STUDY Bipolar affective disorder is a recurrent and long term mental illness which can affect the lives of the people in a much serious manner. Globally the lifetime prevalence of all forms of the illness, often referred to as bipolar spectrum disorders, has been estimated to be 5% in the general population. The national rate of affective disorder in India as 34 per 1000 population.(Ganguli 200) For most of the patients family is the primary care givers. There are not many studies in India done in this area. The most important protective factor for a person with mental illness is social support and emotional support from a closely associated relationship. Often, but not always, this close relationship is with a spouse/partner or parent. People lacking such a close supportive relationship are at greater risk of anxiety and depression and any kind of mental illness. Despite the high burden of mental disorders and the fact that a significant portion of this burden can be reduced by primary and secondary prevention, most of the people in India do not have access to mental health care due to inadequate facilities and lack of human resources. India has a community mental health program that consists of integrating basic mental health care into general health care services by training primary health care personnel in mental health care. It can, however, be safely concluded that a sole reliance on the trained mental health professionals may not be the best way to move ahead. So this study attempt to see if there is any association between recovery and family support. This study would enhance the involvement of family in mentally ill patients, especially Patients suffering from BPAD. SCOPE OF THE STUDY Family support is a significant factor for a person with any kind of illness, let alone mental illness. This study aims to see if there is any significant relation between the family support and recovery in the patients with BPAD. Family systems are very much intact in traditional Indian families. This is an excellent resource in the area of mental health services. The finding of this study will help to reinforce the necessity of the community based mental health services. Also this may help to bring more awareness in the society regarding the significance of support from family and friends. AIM OF THE STUDY To study the comparison of family support in recovered persons and non recovered persons with Bipolar affective disorder. OBJECTIVES To study the socio demographic details of persons with BPAD To study the family support among patients with BPAD who are recovered and who are not recovered To compare the family support of recovered persons and non recovered persons with BPAD OPERATIONAL DEFINITIONS Family: The primary care givers of the patient, who can be father, mother, brother, sister, spouse, son, daughter, uncle, aunt, daughter in law, son in law, grandmother/father, grand daughter/son. Family support Aid or help given by the members in the family in order to meet physical as well as emotional needs of the patient. Bipolar Affective Disorder: F31-ICD 10 A disorder characterised by two or more episodes in which patient’s mood and activity level are significantly disturbed, this disturbance consisting of some occasions of an elevation of mood and increased energy and activity ( hypomania or mania) and on others of lowering of mood and decreased energy and activity( depression).Repeated episodes of hypomania or mania only are considered as Bipolar. Recovery: Recovery requires_>8 consecutive weeks with either no symptoms or only 1–2 mild symptoms with no functional impairment.(Research diagnostic criteria) HYPOTHESIS: There will be high family support for recovered persons than non recovered persons with bipolar affective disorder. RESEARCH DESIGN The researcher has used descriptive research design for the current study. UNIVERSE Mental Health Action Trust Clinics in Malappuram, and Wayanad is the universe of the study. POPULATION: Persons with Bipolar affective disorder in Morayur, Vengara,Ponnani, Pulikkal,Veliyancode, Ambalavayal, kambalakkad was selected. SAMPLE: Sample size of the study was 60. 30 recovered patients and 30 non recovered patients. Non probability sampling method (Purposive sampling) was used to select both recovered and non recovered patients. Clinician impression as per RDC criteria was used to select both the groups; 30 recovered patients and 30 non recovered patients. Researcher informed the clinics early and the listed patients in the list were asked to be present on the clinic day. Thus data was collected TOOLS OF DATA COLLECTION A structured Questioner schedule to retrieve the socio-demographic details. Standardised tool for Family support Secondary data will be collected from the patient files of the clinics. Description of tools: 1. A structured Questioner schedule is developed by the researcher to profile the personal, family, social, work. There are total 13 questions among which 9 are about the personal details of the participant. The remaining four questions are directed to the family. 2. Social Support Appraisal scale (SSA; Vaux et al, 1986): The social support appraisal scale developed by Vaux et al, (1986) is to measure subjective appraisal of support. The SSA is a 23-item instrument based on the idea that the social support is in fact a support only if the individual believes it is available. These subjective appraisals are also viewed as related to overall psychological well being. The SSA taps the extent to which the individual believes he or she is loved by, esteemed by and involved by family, friends and others. The SSA was studied with 10 undergraduate and community samples involving 979 respondents. The mean age ranged from mid teens to 48. The samples were approximately 60% female. The SSA has very good internal consistency, with alpha coefficients that ranges from 0.81 to 0.90. No data on stability was reported. The SSA was subject to considerable evaluation of its validity resulting in very good concurrent, predictive, known groups and construct validity. The SSA is significantly correlated in predicted ways with a variety of measures of social support and psychological well-being, including net work satisfaction, perceived support, family environment, family environment, depression, positive affect, negative affects, loneliness, life satisfaction and happiness. Each item is rated on a scale of 1 (strongly agree), 2 (agree), 3 (disagree), 4 (strongly disagree). The subjects were asked to mark one of the four options given for each of the items in the scale. The SSA is scored by reverse scoring on items 3, 10, 13, 21, 22 and adding up the individual items for a total score, with lower scores indicating a stronger subjective appraisal of social support. In addi tion to the total score, the 8 ‘family’ items make up SSA- family scale and 7 ‘friend’ items make up a friend subscale. The remaining items refer to others in general. This scale has been used in different studies for measuring perceived social support among the people. Panditi (2004) to study the perceived social support among cured alcoholics, Uthaman (2004) to study social support among persons with depressive disorder, Jaison (2004), to study social support among wives of prisoners and Bhadra (2006) to assess the social support among disaster survivors . Secondary data Secondary data was collected from the file records from the clinics as well as a small questionnaire prepared by the researcher. The questionnaire has 6 questions. These questions included the name of the clinic, duration of illness, last episode, is the patient functioning well or not. METHOD OF DATA COLLECTION The administrative head of the clinic was met for the permission and plan would be sought to identify the respondents for the current study- and patient Interview tool was used for the data collection The clinician listed out the respondents in the both groups of participants. The administrative head of the clinic was informed beforehand and tools were administered to each of the participants. The objective of the study was clearly explained to the respondents. Ethical issues were clearly explained to them and informed consent of the participants were obtained. They were given freedom in deciding to participate in study. The respondents were allowed to withdraw from the study during the study. None of the respondents from both groups refused to participate in the study. Socio demographic details were taken down from both the patient and the bystander. The tool for family support was translated in Malayalam and questions were asked by the researcher. Each interview took 15 to 20 minutes. DATA ANALYSIS The data collected from 60 patients were coded into binary data manually for the purpose of statistical tests using SPSS 16.0 version. The statistical method used were descriptive statistics namely mean to compare the family support between the 2 groups of patients. Frequency distribution and percentage for items on age, gender, religion, education, occupation, relationship with the primary care giver was done. T test of the mean of the social support of both the groups was done to see the significance of the Hypothesis. INCLUSION CRITERIA Patients who have at least a 2 years of history of Bipolar affective disorder Patients Who are taking treatment at MHAT clinics Patients and family members who will give consent for the study EXCLUSION CRITERIA Patients of other diagnosis other than BPAD. Patients and families who do not give consent Patients who are staying in institutions other than with families Patients who are not under the treatment in MHAT clinics ETHICAL ISSUES The participants were clearly explained the purpose of the study and they were given the freedom to withdraw from the study. Informed consent obtained from the samples for the study. Confidentiality of the information was maintained.

Last Supper by David Lachapelle: Analysis

Last Supper by David Lachapelle: Analysis I am going to analyse the image taken by mentioned artist above. The essay will cover wide range of descriptive language from focus, light, depth of field, contrast ET all. In other words I will try to give an accurate detailed description of the image. The series of Jesus is a homeboy demonstrates God on rough urban streets and in the neighbourhood between homeboys. Except for one white looking guy who is Jesus. The author composition of the image is to draw viewer attention to the table and the Jesus sitting in the middle but not only because straight away your eye going to the source of aureole light and Jesus face which is focal point in the image. Further the photograph is staged we can see Jesus and young people in modern settings sitting around the table but all of their faces looking at Jesus as to some discussion is going on there. Also Jesus open hands lying on the table symbolise peace and hope for the subjects around. In fact only males are represented that creates the diversity and a sense of the corrupt company that was kept by Jesus. As well the wooden floor makes the room looking homely also the roses in the left back corner of the frame are showing us there is a life and fact that they are kept in water shows that this people do care. Even they had problems in the past they are still preparing to go in right direction. Moreover there is also a sense of exploration that engage s the viewer. We could look at the image over and over again and each time we will find something new that or evokes a different story based on what mood you are in when you approach the piece. Certainly we can see a mystery or curiosity, confusion or excitement or suspicion or scandal also social engagement and claustrophobia. Either the lighting in the image is artificial mainly coming from above of the subjects but also behind Jesus head, they are three high watt neon bulbs on the ceiling as you can recognise in the left window behind. Along the light looks diffused as you cannot see any shadows on the wall. Generally the top part of the image is lighten the most through the lights you see a fly traps hanging from the ceiling what shows that the moment is situated nowadays but not only that is helping you recognise what is the time line. In particular we can recognise the modern urban society by the way they dressed or their body language plus the burger and the beers across the table. We see that mostly they are coming from criminal activity background as they having tattoos all over their bodies. Again we would say that there is another light set up in front of the subject because their faces are lighten from the side. To look at this another way the light composition create bright rather cold atmosphe re. The photograph allows us to guess a time of the day which is a night time regarding to the lamp post recognize in the left side window. Differently the texture is eye catching colourful and inviting the walls covered in light brownish patterned wallpaper creates a clear open space but at the same time amount of people in the room makes you feel claustrophobic. The table cover texture feels smooth and is patterned too also colourful because of the light falling on it. Similarly top of the table surface value is smooth rather the bottom part where the shadows area of the table looks glossy in highlights but overall is looking like a cloth texture. In addition the darkest value of the photograph is in the left corner slightly going through the foreground when the lightest value is the very top part of the image the same as the Jesus aureole bright light. Appears to that the camera angle is lower than the eye level and the viewer is looking straight on the focal point already mentioned Jesus then the eyes following to the one side then to another carefully watching the subjects sitting around the table. The artist angle of view make the viewer feel like the image is directly trying to jar our minds to rethinking make us aware of something. Furthermore the camera is placed in front of the subject and the vantage point is right in the middle of the frame. What is more the focus is sharp through the foreground and getting soft focus while you are reaching the background. The edges of the subjects are gentle because author using selective focus by changing the aperture setting. The author placed the subjects and the lighting in the boundaries of the frame. In view of this it is really making the image looking narrow its pushing the viewer to look straight first and creates lines in triangle shape reaching the focal point. Then the setting and its physical surroundings looks real as we can notice the windows and opened doors, walls with wall paper on a furniture which is adding to it. Notably the house does not looks care about as seems to be just exist than being lived in by people maybe it is just the meeting venue rather than a family home. The subjects are not surprised that Jesus appeared possible because they were expecting him to come and help them or answer the questions they might have about their future. Besides the girl in the door is looking up also holding her hands up in the air like she is praying for something important the expression on her face make us feel helpless and the fact that she is just only one female in the room. Although she looks like she was not in the room from the beginning because the fact that she is between the door and situation so she appeared after everybody else. Unsurprisingly artist use a colour to achieve many effects on the viewer because it is giving a sens e of mood and place also time of the year. When the viewer moving his eyes around the composition colour creates a sense of space on a flat surface which is the image. If for example the image would be in black and white our interpretation might be completely different to the one we see in colour. Either the colours in the image are saturated and wide range of them making us engage the relationship between subjects and what we see. Moreover we also can see the bowl on the floor with water in the bottle next to it. Artist try to recreate the Christà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s last meal from Bible but in a modern way as for the water is present for Jesus to wash his feet after. Regarding to the bible the wine represents Gods promise in blood poured out in a humankind sin. It means that we have to self-examine ourselves and participate in body of Christ but instead the subjects are drinking beer and eating burgers and that is what the world came too. Therefore our interpretation shows that Jesus spent time with people from the street, hustlers because he feels comfortable and empathised with. The Bible interpretation of the Last Supper was considered blasphemous but is when Jesus actually pulled his believe for the people of the street. In a way that is why they are wearing modern clothes and they are in modern settings because this is the scenery would look like if we could get a second coming. Overall the majority were a shady characters as are we at best but many people do not notice that he tells this stories after when à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ good peopleà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚  were questioning him. They are surprised that how he could spend tim e with this characters and dine with them. In short maybe that is the place where he found open hearts and room to rest. Jesus is giving to poor understands them help them he says we all should be the same the more we give the more satisfaction from life we receive. For if you give, you will get! Your gift will return to you in full and overflowing measure, pressed down, shaken together to make room for more, and running over. Whatever measure you use to give large or small will be used to measure what is given back to you. (TLB, Luke 6:38) Dont judge other people, and God will not judge you. If you judge other people, you will be judged in the same way you judge themà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ . Matthew 7:1-5 (ERV)

Commanders of the Army of the Potomac :: Essays Papers

Commanders of the Army of the Potomac In his civil war book Commanders of the Army of the Potomac Warren Hassler Jr. fantastically recounts the events that transpired between 1861 to 1865 during which seven men were given the reigns of the North's Army of the Potomac and asked to lead the Union to victory. However, one of the greatest commanders in history stood in their way; Robert E. Lee, and each was pitted against this great general one by one and given the chance to make history. The first, Irvin McDowell was regarded in this book as a great soldier in his own right but a terrible leader who displayed visible gaps in his preparedness, in his tactics, and in his strategy. He was the first to take control of the northern army. Not much later towards the end of May of 1861 General Lee established a defensive hold along the small stream of Bull Run located in Manassas. During the Battle of Bull Run McDowell was crushed by Confederate generals Joseph E. Johnston and Pierre Beauregard due to weak planning and it be came apparent that this in fact would not be a short-lived war. Next up was the most popular and perhaps the greatest of the commanders, George B. McClellan. After the embarrassing defeats at Bull Run he masterfully regrouped and disciplined the AOP as he himself showed outstanding military presence and was constantly increasing his knowledge of offensive tactics. From spring of 1862 till July of that year General McClellan was successful in driving the Confederates out of West Virginia and he was inching toward the southern capitol of Richmond when General Jeb Stuart under Lee encircled and outmaneuvered McClellan's forces who were driven back and finally held at Malvern Hill during the Seven Days Battle. During this time period there was some shifting of control and the AOP was put into the arms of General John Pope. This book regards Pope as one of the most pathetic leaders of the Civil War as he screwed up and changed his ways during the second battle at Bull Run and sacri ficed his men uselessly. Meanwhile, McClellan blew an opportunity to catch the Confederates off balance after he learned of Lee's plans but stalled and hesitated for a day giving the southern reinforcements plenty of time to arrive and group together and the north escaped with a slight victory only after Lee decided it would be wise to withdraw his forces.

The Physics of a Diesel Engine Essay -- Energy Automobiles Essays

The Physics of a Diesel Engine The world we live in is surrounded by diesel engines. They are on the freeways, railways, airways, and are one of the leading electricity producers in the world. They are also becoming more popular in automobiles. These engines are efficient and reliable and they are getting very sophisticated. However, the physics behind these engines has not changed. By way of definition, courtesy of Diesel Engine Engineering: [a] diesel engine is an internal combustion engine in which the chemical energy of fuel is transformed into thermal energy of the cylinder charge, in consequence of the self-ignition and combustion of fuel in the engine cylinder after compression of the air charge in the cylinder (p1 Makartchouk). There are basically two types of diesel engines, two-stroke and four-stroke. In a two-stroke engine the piston is forced from the top of the cylinder by the expanding air fuel mixture. Before the piston reaches the bottom of the cylinder the used mixture, (called exhaust), is forced out of the cylinder by the incoming fresh air. The fresh air relies upon a blower, air induction system, to propel it into the combustion chamber. During this time period the piston begins to travel to the top of the cylinder and compress the fresh air sufficient to raise the temperature in the combustion chamber, (area between the top of the cylinder and the cylinder head at top dead center), to 1000-1200 degrees Fahrenheit (p12 Dagel). The fuel is then injected under pressure into the combustion chamber, the air ignites the fuel and the gases begin to expand finishing one cycle. A four-stroke engine begins the same way as the two-stroke with the expanding gases pushing the piston downward, called the ... ...n chamber rises dramatically. The combined fuel and air molecules bounce off one another and since the path of least resistance is the piston, the piston moves downward creating mechanical work. Applying physics to something in everyday use creates a new appreciation for what actually happens when you step on the accelerator pedal or see a truck pulling 40,000 plus pounds up a steep incline. With even a basic study of physics my worldview has changed. I now look at that cold piece of cast iron sitting in an engine compartment on a molecular level. Works Cited Dagel, John F., and Robert N. Brady. Diesel Engine and Fuel System Repair. Ohio: Prentice Hall, 2002. Kirkpatrick, Larry D., and Gerald F. Wheeler. Physics A World View. Florida: Harcourt College Publishers, 2001. Makartchouk, Andrei. Diesel Engine Engineering. New York: Marcel Dekker, Inc., 2002.

Nivea Family Brand Essay

1. What is the market’s perception of the Nivea family brand on each of the following dimensions? †¢ Performance- Nivea-primarily through Nivea Crà ¨me-had acquired a unique, widely understood brand identity as â€Å"caretaker† of skin. Since 1911, Nivea has been making the first water-in-oil emulsion that is a reliable top selling product. They used superior and innovative ingredients. Consumers see Nivea as a quality brand. †¢ Imagery- Nivea has a strong brand personality which is emotionally involving based on childhood, trust and love. The product imagery represented caring, pure, gentle, family values, trust, mildness and fair price. The product is used for dry skin and all skincare needs. †¢ Judgments – Most users grew up with Nivea and learned that it was a product that could be used by the entire family to satisfy all kinds of needs. Because of consumers’ own personal history with the brand and the company’s advertising, Nivea had become strongly associated with shared family experiences and had a rich set of other brand associations such as â€Å"care,† â€Å"protection,† â€Å"mildness† etc. †¢ Feelings- Nivea evokes feeling of caring, fun, security, gentleness and pureness. The brand is closely linked with consumers. Nivea is a global brand with a wide assortment of products catering to the full spectrum of consumer segments 2. Identify the brand associations (individual brands under the family umbrella) for the following 3 sub brands: Visage, Vital, Beaute. What role does each sub brand play in entering the respective product-markets? In other words, why shouldn’t the company just use the family brand without individual brands? †¢ Visage: Nivea Visage focused on mildness. Cosmed upgraded Nivea Visage’s image through a series of actions. Firstly, it remains close to the Nivea brand image of pureness and gentleness, targeted for the face with a more sophisticated image. Secondly, the company improved its product, offering day and night crà ¨me. To support this they changed the packaging and logo. Their advertisements aimed at more at the scientific and research aspects coupled with the historic trust in the brand. †¢ Vital: Vital targets women over 50 years old. The advertisements are less family angled and utilize older female models that the target market can easily identify with. The packaging, logo and colors were redesigned for this different target market. The colors chosen for the logo were red and gold to represent energy and femininity. Natural and recognizable ingredients were added to the product line, such as: soy proteins and primrose oil. †¢ Beaute: Beaute is positioned with primary focus on the skin-care attributes of the products by using the slogan â€Å"Colors that Care†. The products were packaged in stylish containers made with deep-blue hues that resonated with the Nivea Crà ¨me packaging. Each product specialized in meeting the needs of different consumers. Prices were higher to compete with their biggest competitors

Counterfeits

With globalization, while population to trade with our products increase and the possibility to have an extra-demand also generates a public-demand, that is not able to pay the price of your product or think that the relation price-quality Is not enough. So, with this unsatisfied demand, by logic, appear producers of counterfeits producing goods with less quality but a lower price that can satisfy the needs of the big population worldwide. Example: Firm A = 1 product Before globalization = 10 buyers for 100 target market=> Difference: 90 After globalization- 100 buyers for 100. 0 target market ->,; Difference: 999. 900 So the increase of buyers is multiplied by 10 but the possible buyers (target of product) Is multiplied by 1000†¦ Producing a huge increment in people that wants the product but doesn't want to pay the price. As an ethical Issue, counterfeit is viewed differently depending on we are, West world or in developing world. A) On West side, the developed world, I thin k it's viewed as a bad thing that makes an unfair competence creating a devaluation of the Job done by national companies.Also, Is a neural known that the counterfeits are produced by exploited children In very poor conditions (to have the possibility to reduce the price). Even so, there are so many people buying counterfeits of all products but in majority clothes and technology Items (in developed world we have â€Å"fear† to buy things as foot or cosmetics due their direct Influence on our health. I think that Is viewed as unethical but as always we will continue buying? Why buy one thing far more expensive when I could buy it at the next street cheapest and without notice the different of quality? In developing countries, where purchasing power Is fewer, I think that fake products are more accepted and viewed as normal thing. Furthermore is where are produced so the selling is normal. As a ethical think, I think that is viewed ethically because they know that all the â₠¬Å"famous-big† companies are using children labor too and doing continuously Illegal things. But otherwise, the possibility to have a cheapest product and can sell It In a big number to developed countries and help to growth I thought that it's see as a opportunity.To avoid counterfeiting there Is already a lot of laws prohibiting the selling and the producing of fake products but still happening. In the article said that companies are trying to send a message to consumer to convince them that buying fake products is almost impossible to stop. Other way to try, is following the product to seller to distributor. I mean, if the police look a person selling counterfeited products on street (for example) not hold him if not following and try to know where he goes to take the products that he will sells and try to catch the root.

An Analysis of Moral in Who Moved My Cheese

Who Moved My Cheese? By Spencer Johnson, M. D. A Review and Essay By David Cox, Instructional Technology Facilitator Tioga Junior High School and Tioga High School At a time when Rapides Parish schools are once again facing huge financial deficits with resultant changes at almost every level, teachers must deal with mostly unwanted changes. Being a twenty-six year classroom veteran, I have had to change as well in many ways. In my internal search for ways to deal with change, I have recently read a book which has given me some new ways to think about change. I hope that this review might lead you to this book and help you to see how changes, even when first seen as negative and hurtful, are not necessarily a bad thing. Dr. Spencer Johnson has written a book which gives me some real ways to think about and deal with change. This small book, Who Moved My Cheese, is a fast and easy read but one which can enlighten even a cynical person to some ways to adapt to the inevitable changes of life in its many shifting forms and challenges. Like Chaucer’s The Canterbury Tales, the story is told as a story within a story of several old friends at a high school reunion told by one of the friends. The story centers around four characters who live in a Maze and the changes with which they must wrangle. The characters are two mice, Sniff and Scurry, and two so-called Littlepeople (creatures the size of mice but who look and act like people today) named Hem and Haw. The plot is pretty simple. The four characters find a large cache of cheese and can live their lives without much variation: get up, go to the cheese, eat, go home, and start over the next day. This works out okay until one day the cheese is gone. Then the characters must deal with the new situation. The mice, taken aback at first, are first to take action since they are creatures of almost entirely instinct: they set out looking for more cheese. On the other hand, Hem and Haw, creatures of reason and emotion, go through a series of reactions from shock to anger to knee-jerking and then to divergence. Hem stays at the now empty cheese station, sulking, complaining, thinking negatively and making even himself more miserable while Haw overcomes his fears and sets out to find new cheese. Filled with metaphor as direct as John Bunyan’s book Pilgrim’s Progress, this book then shows Haw rethinking, adjusting, and moving on with his life. He sets out to find his â€Å"New Cheese,† overcoming his fears and his sense of having been cheated. Along his journey, Haw writes messages of his inner discoveries on the Maze wall, hoping Hem will follow and read the â€Å"writing on the wall† and be comforted by Haw’s inner revelations. His revelations are never dramatic but always true and appropriate for his situation—and ours by extension. The outcome of the book for Haw is doubtful due to Haw’s many fears and doubts about himself on his journey. But by the end, the reader sees Haw succeed in ways that surprise both Haw and the reader. But what about Hem? Does he too succeed? That is where the story-within-a-story ends. And this is where this plot analysis ends. Who Moved My Cheese? begins with an introduction, sets up the story-within-a-story, tells the story of the Mice and LittleMen, and then ends with an analysis of parts of the story by the fictional high school reunion friends who tell parts of their life stories to one another since their graduation. Now, as in Chaucer’s day, this is effective although some critics and some readers want to fend for themselves intellectually—and that’s okay. Now, the reader of this article may ask, what does this have to do with Rapides Parish, teachers, and our mutual situations, and why is this review in a technology newsletter? Simply put, we are all constantly in a stew of change, having to deal with umpteen million rapid-fire often confusing and disheartening failures in the classroom. Technology may be used to enhance a teacher’s already good lessons just as the ideas in Who Moved My Cheese? can make dealing with changes in our lives a little easier with more direction. The story depicts the Littlepeople attacking the same problem with the same tools and failing each time. However, with just a little divergent thinking, Haw is able to break through from his old methods into new techniques and achieve his ultimate goal. Each teacher can find his or her own â€Å"New Cheese† in the classroom using technology tools in the same way and more fully reach the ultimate goal of educating young people. Students grow, have fun and learn at the same time, and meet challenges in ways that please and surprise them as well as their teachers, all the while successfully achieving benchmarks like Haw succeeds at finding his New Cheese. In conclusion, Rapides Parish schools are in for some changes; it is true. But with the use of technology to assist us, we can still accomplish our one unchanging goal. Technology instructors and facilitators can guide us through all of the myriad twists and turns of software and hardware, giving us methods, information, advice, and even pre-written lessons which use technology in every subject area and at every grade level. The school district Web site at http://www. rapides. k12. la. us/region6tltc/tltc. htm shows a lot of what can be easily obtained by every teacher who wants to successfully adjust to the changes coming, and then both teachers and students can benefit.

Code Switching

Urdu-English Code-Switching: The Use of Urdu Phrases and Clauses In Pakistani English (A Non-native Variety) Abstract This paper presents an analysis of Urdu-English code-switching in Pakistani English. However, data has been analysed only at the phrase and clause level. Based on the empirical data from Pakistani English newspapers and magazines, this paper aims to show that code-switching is not a grammarless phenomenon rather it is ruled governed activity at the phrase and clause level. It also presents the brief overview of the use of English as a non-native variety.This paper suggests that variations and changes in a language are an integral part of bilingualism and multilingualism. All the present data shows that the occurrences of various Urdu phrases and clauses impose no ungrammatical effect on the construction of English syntax. Key words: Bilingualism, code-switching, non-native varieties of English Introduction This paper centres on the variations in the English language d ue to Urdu-English code-switching in Pakistan and also shows the significant role of the Urdu language in the formation of Pakistani English.Only those syntactic features that are found as a result of code-switching have been discussed. Mahboob (2003) described different phonological and grammatical aspects of Pakistani English, which are quite different from Standard British English. But in this paper, only that data has been taken into account where Urdu phrases and clauses have been used. This paper is interested in describing different aspects of language change in English when used in a non-native context i. e. Pakistan.First and foremost, ‘a great deal of interest has been generated in the English language as a result of its spread around the world and its use as an international language (Cheshire 1991:7). Now-a-days English has become a global language. According to Bamgbose, (2001:357) English is recognised as the dominating language in the world as globalisation come s to be universally accepted in political and academic discourse. The development of ‘globalisation’ has been associated with the dominance of the English language (Bottery 2000:6).English is used all over the world by millions of native and non-native speakers because of its dominant position. According to Crystal (2003:65), there are approximately 430 million L2 users and 330 million L1 users. So the non-native speakers use English more than the natives ones. However, these figures exclude learners of English, and Crystal suggests there may be as many as one billion of them. Being an international language, it is used almost in all the countries of the world. When people started using English in non-native contexts because of its growing popularity, it developed as a transplanted language.According to Kachru (1986:30): ‘A language may be considered transplanted if it is used by a significant numbers of speakers in social, cultural and geographical contexts diffe rent from the contexts in which it was originally used†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. a transplanted language is cut off from its traditional roots and begins to function in new surroundings, in new roles and new contexts’. Non-native Varieties of English Kachru (1978) was among the first to identify and delineate boundaries of a nativized variety of English in South Asia, which he terms as South Asian English (SAE).Kachru (1996) regarded SAE as an additional linguistic arm in the culture of identity. He believes that ‘nativization must be seen as the result of those productive linguistic innovations which are determined by the localized function of a second language variety, the culture of conversation and commutative strategies in new situations and transfer from local languages’ (Kachru 1986: 21-2). With this development, there was a gradual recognition and acknowledgement of the new and non-native varieties of English, e. g. Nigerian English, Indian English, Chicano English, Pakistani English, Singaporean English, Sri Lankan English etc.The term ‘New varieties’ of English’ implies that there are more or less recognizable varieties of spoken and/or written by groups of people’. (Platt et al. 1984:2) A new variety does not develop in isolation but it depends on the communicative needs of those who speak and write it. Such a variety is considered an interference variety because there is a clear linguistic and cultural interference from the first language and culture of the users. When a language is used in a different cultural context and social situation, several changes take place in its phonology, morphology, lexicon and syntax.A language so widely used has its own grammatical and linguistic system through which it conveys its distinction of meanings. These linguistic characteristics are usually transparent in its sound system, vocabulary and sentence construction. The non-native speakers develop a whole new range of expression to fulfil the communicative needs. Since the user of the non-native variety is bilingual, creativity is manifested in different kinds of mixing, switching, alteration and transcreation of codes. When two languages come in contact, it results in â€Å"inventiveness†. Bilingualism in itself is a source of creativity in language (Talaat 2003).Such varieties are so widespread and have such a long standing ‘that they may be thought stable and adequate enough to be regarded as varieties of English in their own right rather than stages on the way to a more native-like English’ (Quirk 1983:8) Urdu-English code-switching and Pakistani English English enjoys a very prestigious status in Pakistan. Its prevalence and power in Pakistan is growing very much. For many Pakistanis, English has become not only a â€Å"practical necessity†, but also â€Å"the language of opportunity, social prestige, power, success as well as social superiority†.Kachru (199 7:227) pointed at the ‘ideological, cultural and elitist power of English’. Such power is vividly seen in Pakistan where people tend to switch from Urdu to English to create special effect. Urdu is the national language of Pakistan and one of the two official languages of Pakistan (the other official language being English). It is the most important language of literacy in the country. In the hierarchy of linguistic prestige, Urdu is placed lower only than English. In Pakistan, Urdu-English code-switching is a common characteristic of educated Pakistani bilinguals. Code-switching ccurs when two languages come in contact: ‘the alternation of two languages within a single discourse, sentence or constituent’ (Poplack 1980:581). This sociolinguistic phenomenon makes a great contribution in the creation of new and non-native varieties of English. When two languages come into contact, not only the phonological features but lexical items and syntactic patterns als o manage to filter across from one language to another. English is used in Pakistan in a non-native context. Different changes can be observed in its phonology, vocabulary, and grammar and now it is recognized as a distinct variety of English i. . Pakistani English. Non-native varieties of English are an important aspect of language change and these varieties have emerged because of code-switching and code-mixing. According to Trudgill (1986: 1), ‘the languages that are in contact with each other socially may become changed linguistically, as a result of being in contact psychologically, in the competence of individual speaker’. Pakistani English has assumed a linguistic and cultural identity of its own. This identity manifests itself throughout the language at the word level, the phrase level and the sentence level.It is the natural consequence of its regular contact with the Urdu language. A large number of borrowings from Urdu and the regional languages of Pakistan h ave entered in Pakistani English (Baumgardner 1993). Certain lexical items may show a shift from their original Standard British English usage to Urduized meaning (Talaat 1993). In comparison with the borrowing in syntax and morphology, lexical items have the highest ease of borrowing and seem most likely to occur (Brutt-Griffler, 2002; Romaine, 1995).Such a vocabulary items in all the new varieties of English are largely drawn from the areas that are significantly different to the geo-social-cultural context of British English (Fernado 2003). As, no reliable study on Urdu-English code-switching at the level of the phrase and clause is available, this paper is likely to bridge the gap. The code-switching data in this paper focuses on the use of Urdu phrases and clauses in the English language and shows that its occurrence imposes no ungrammatical effect on the structure of English syntax.The data has been collected from the following printed Pakistani English newspaper and magazines : 1. Dawn (daily) (Lahore) 2. Herald (monthly) (Karachi) 3. Mag (weekly) (Karachi) In this paper, code-switching is divided into two categories. They are inter-sentential switching, that is switching from one language to another at a sentence boundary, and intra-sentential code-switching, or code-mixing when the switch takes place within one sentence. In the following section, we will analyse the intra-sentential code-switching in Pakistani English at the level of phrase.Phrasal insertions A phrase is a group of words, which does not carry a complete sense. Formally a phrase is defined as a syntactic structure that has syntactic properties derived from its head (Mahajan 2001). Basic phrase structure is a universal feature of all human languages. The Urdu language is not different from English as far as the structure of phrase is concerned. There are a fair number of Urdu multi-word switches in this section that are either two word or three word phrases occurring in the English claus e or sentence.The purpose is to introduce the position of various Urdu phrases inserted in English syntax. Some researchers suggest that switches that are larger than one word are â€Å"true code-switches† but one-word switches are borrowings. However, it is not within the goals of this paper to distinguish code-switches from borrowings. In this section, we will analyze the occurrence of various NPs, Adj Ps and PPs in the English sentences. Since phrase insertion is always a complex kind of switching, it demands a high degree of proficiency and accuracy from the bilinguals involved in code-switching.Noun phrase A noun phrase is a word or group of words, which acts as the subject, complement or object of a clause, or as the object of a preposition. A noun phrase always has an obligatory head noun and optional modifier and qualifier. (m) H (q) For example in the Urdu phrase ‘ mera bhai apaney dostoon key saath’, (my brother with his friends) mera is the modifier of the head noun ‘bhai’ while Urdu postpositional phrase ‘dostoon key saath’ is qualifying the head noun. The structure of Urdu noun phrases used in Pakistani English is very diverse.Here are some examples of the use of the Urdu noun phrases occurring as the subject of the English verbs: 1. A poor hari (the farmer) can be sent to the gallows even on the mild accusation of a crime leveled against him by a noble. (March 27, 2007 D) 2. An honorable sardar or wadera (the landlord or chief) can walk free even after proven record of the most heinous kinds of against crimes him. (March 27, 2007 D) 3. They alleged that the naib nazim (the vice municipal officer) was receiving threats to force him to part ways with the PPP-backed Awam Dost panel. (March 04, 2007 D)In the first two examples, the English adjectives are modifying the English nouns in a noun phrase while in the third example both the adjective and noun are from the Urdu language. All the noun phrases have the English determiners ‘a’, ‘an’ and ‘the’ respectively in the beginning of the sentences. Urdu noun phrase as an apposition of another noun It is very interesting to note the use of an Urdu noun phrase as apposition in Pakistani English. ‘Apposition’ means the placing of a noun group after a noun or pronoun in order to identify something or someone or give more information about them.In the following example, we can see the use of an Urdu noun phrase as an apposition of another noun. Here the Urdu noun phrase is giving information about the proper noun ‘Haji Ramzan’. 1. Five militants who tried to kidnap tehsil municipal officer Hameedullah on October 8 were forced to give up their hostage after Haji Ramzan, the tehsil naib nazim (the city vice municipal officer), and his men confronted them on the main Tank-Jandola road. (November 2006 H) Urdu phrase introduced by an English adverb: In the examples below, the Engli sh relative adverb â€Å"as† introduces the Urdu stretches of words embedded in English.This type of switching is very rare and demands high proficiency. 1. Amjad considered her as ustad se ziyada dost (friend rather than teacher). (January 22, 2006 D) 2. And an old friend of hers, a female writer, was so infuriated on being referred to as a ‘Cycle wali larki’ (female cyclist) that she broke relations with her for good. (March 25, 2007 D) 3. According to one of them, they were not shunned by the public as lula, langra and apahaj (lame and paralyzed). (December 04, 2005 D) 4. What was sworn upon yesterday as guiding principle will be chucked at the altar of expediency tomorrow as mere siyasi bayan (political statement). January 22, 2006 D) Genitive phrases In Urdu, genitives are indicated with ka/ke/ke as a morph-word. The choice of these words depends on gender, number and case ending of the head noun. However, the English word ‘of’ is equivalent to all these. The genitive or possessive form of Urdu noun takes different positions in English syntax and imposes no ungrammatical effect in the construction. In the following examples, the Urdu noun phrases are used as the complement of an English verb of incomplete predication and occurring at the end of the sentence.The Urdu noun phrase begins with the English determiner ‘an’ in the first example. 1. Atif Amin feels â€Å"it's true that to some extend visiting therapists is an ameeron ka nakhra. (arrogance of the rich) (July 31, 2005 D) 2. The colloquial phrase used for this punishment was kala ki saza. (severe punishment) (July 24, 2005 D) In some cases the Urdu noun phrase is used as the subject of the English syntax. In example 2 the Urdu noun phrase begins with English determiner ‘the’. 1. 1. â€Å"Logon ki samajh† (understanding of the people) is all he has to say about the society's attitude towards dance. January 12, 2006 D) 2. The Islamabad ka muqadas darakht (Holy tree of Islamabad) revolved around a popular Banyan tree that stood in sector E-7 but was a few months back burned down. (May 21, 2006 D) 3. Promptly can the reply from Fateh Muhammad Mailk, who argued that kufar ka fatwa (Infidelity claim) is nothing new with us. (May 21, 2006 D) Sometimes, the Urdu noun phrases are also inserted in the middle of the English syntax. In the following examples, we can see the use of the Urdu noun phrases as the complement of an English verb. 1.Publications have just become catalogues and designers have become shadi ka jora mills (Wedding cloth house), not aiming to produce ethereal pieces any more. (September 25, 2005 D) 2. Rohit also revived the age-old warak ka kaam (work of silver gold leaf) once used for mughal royalty. (January 22, 2005 D) 3. Naturally they bathed themselves properly after every hug as the grandma had a smell of sarson ka tel (mustard’oil) and desi soap all over here. (July 31, 2005 D) 4. I am th rilled to see a lovely jurao ka set (precious Ornament) that President Ayub Khan presented her when she visited Pakistan in the 1960s. March 25, 2007) In the example 3 the double genitive has been used with English mixed in a noun phrase. Adjective Phrase A word or a group of words that does the work of an adjective is called an adjective phrase. Adjective phrases are usually formed from an intensifier that is optional, followed by the head (H) that is often an adjective In Pakistani English, Urdu adjective phrases may occur as a predicate adjective or inside the noun phrase. In the examples below, an Urdu adjective phrase has been inserted in the English sentence. 1. He is called sher ka bacha (bashful, brave) and mard ka bacha (high minded). January 08, 06 D) In the above example, Urdu evaluative metaphors that reflect Pakistani social customs, localized attitude and behavior have been used in English syntax. In a typical Pakistani context, a person having great courage and with a keen sense of honor is termed as ‘sher ka bacha’ (lion’s child). In the following example the English intensifier ‘very’ has been used with an Urdu adjective. This kind of code-switching is very rare. 2. Their response, ‘ I think you are right madam,’ said a young man, city life and modern education makes men very beghairat (dishonorable) (November 2006 H)In the examples given below, the Urdu adjective phrases are modifying the English nouns in the noun phrases. 3. It was a taiz raftar (very speedy) bus and I merely sat on it as well. (February 26, 2005 D) 4. The 60-minutes interview was largely spent in advocate Bukhari name dropping, saying he grew up with the lordships of the Superior Court and what payare insaan (lovely men) they are. (March 18, 2007 D) Example 4 reflects a very complex kind of code-switching. The Urdu stretch of words has been introduced by the English word ‘what’, but actually it is giving the emphasi s on the Urdu adjective ‘payare’.The use of ‘what’ has changed the syntactic structure and it seems that it has been used to focus on ‘payare insaan’. The introduction of ‘what’ has changed the word order of the sentence. One important thing worthwhile to mention here is that it seems harder to break up a relative clause/phrase than other types of subordination. It is quite problematic to have a relative pronoun from one language and the rest of the clause in the other. The code-switching data reported from other language pairs also show that switching between the relative pronoun and the clause that it introduces is rare. Nortier 1990) Mostly, the English adjectives are necessarily uninflected. They undergo no morphological changes with the variations in the nouns they qualify. However, in Pakistani English, Urdu adjectives, sometimes, may be inflected according to the rules of Urdu grammar because of number and gender as in the a bove example. For example: Payara (lovely) is an inflected adjective e. g. Payara larka (lovely boy), Payari larki (lovely girl), Payare insaan (lovely people). Prepositional phrase Urdu has a postposition instead of English preposition, which differs in the way that it precedes objects.A collective term used for both preposition and postposition is adposition. In typical Urdu adposition phrases, adposition comes at the end. An Urdu postposition phrase is syntactically inserted in English syntax in the following example: 1. Both of them unhurt â€Å"Khuda key fazal sey† (By the grace of God) while Shazia became paraplegic. (January 08, 2006 D) It is very interesting to note that the Urdu postposition phrase occurs at the same position where its English equivalent could have been. Verbal phrase A verb phrase is a word or a group of words that does not have a subject and a predicate of its own and does the work of a verb.In Urdu language, auxiliaries occur after the main verb i n contrast with English where auxiliaries occur before the main verb. Urdu verb phrases occur very rarely in Pakistani English because they have to undergo a complex morphological change as compared to noun phrases. However, sometimes an Urdu verbal phrase is also inserted in English syntax. Here is an example of the use of an Urdu verb phrase: 1. My colleagues kept worrying that piracy ho rahi hay (is going on) we should stop it; I kept saying, â€Å"hooney do†. (let it be) (September 11, 2005 D) ho rahi hai ain verb Progressive form auxiliary The above-mentioned data and examples suggest that Urdu phrases are frequently used in Pakistani English and its occurrences at various positions in a sentence seem to be quite appropriate. Urdu phrases obey the rules of English grammar everywhere in the sentences. After analyzing intra-sentential code-switching at the level of phrase, now we want to turn to inter-sentential code-switching in Pakistani English. The next section begins with ‘inter-clausal code switching’. Inter-clausal code-switching:As mentioned earlier, code-switching occurring at the sentence level is called inter-sentential code-switching. The term â€Å"inter-clausal code-switching† is used to refer to switches occurring at the clause boundaries. In the present data, switched Urdu clauses can include a coordinated clause, a subordinate clause or a clause/phrase introduced by an English adverb. Urdu clauses that are coordinated with an English clause through the use of coordinating conjunction are classified as coordinated clauses. Urdu subordinate clauses are also used with main English clause.We can find the English subordinate clause with Urdu main clause as well. Mostly, an English subordinate clause gives a warning or advice about the consequences of an action or attitude. It is relatively common in Pakistani English that Urdu proverbs and maxims occur at the periphery of an English clause. There are also switched Urdu full clauses that are syntactically independent of the preceding English clause, although there is still thematic coherence in terms of their reference and actions. The data exemplified in the following sections will reveal how different types of Urdu clauses are used in Pakistani English.Co-ordinated Clauses: In Pakistani English, co-ordinated clauses are joined by English as well as Urdu conjunctions. However Urdu conjunctions do not occur quite frequently. A conjunction that often conjoins the English clauses to the Urdu adjacent clauses is â€Å"and†. Here is an example of the use of the English coordinating conjunction: 1. Why don’t we all go together to New Delhi? N1 ki shaddi ki shopping bhi ho jaye gi (There will be shopping of N1’s wedding) and we can have much fun. (June 20, 2005 D) As can be seen in the above example, there is switching here back and forth between English and Urdu.An Urdu clause is embedded in English and English is taken up again. I n the following example, an Urdu conjunction â€Å"leykin† (but) is inserted in the English sentence. The reason for the use of Urdu conjunction in Pakistani English is directionality of code-switching, because most of the times, switched Urdu clauses follow the English main clause. This Urdu conjunction has a pragmatic effect as a discourse marker in drawing attention to the utterance. 1. We reached there in time, lakin no body was there to receive us. (Spoken English) In Nortier’s Moroccan Arabic/Dutch code-switching data (1990), the Arabic onjunction â€Å"walikan† (but) is also most frequent and is the one that conjoins two clauses that are both in another language. Taking a discourse marker from another language has a pragmatic effect on the whole utterance. Another interesting feature of Pakistani English that has been found as a result of Urdu-English code-switching is the use of an independent Urdu clause or sentence with English in written as well as sp oken English. Here are three examples where Urdu clauses are syntactically independent; however, they share a semantic relationship with each other: 1.Very soon, I will be a big star in Bollywood, main naumeed nahin hougni. (I will not be disappointed) (July 16, 2006 D) 2. He is set to release some very interesting films, which he describes as happy-go-lucky movies, aaj kal happy fims ka zamana hai. (Now-a-days people like happy movies) (December 11, 2005 D) 3. I cannot make new friends. Main buri, mairai dausti burai. (I am bad, friendship with me is bad) That’s all (March 25, 2007 D) Subordinated clauses: Urdu subordinated clauses are also used in Pakistani English, which is a very important aspect of inter-sentential code-switching.The subordinating conjunction is not always in the language of the clause that it introduces. Both Urdu and English subordinating conjunctions are used to join main and subordinated clauses. We can classify this section to two main broad categor ies: 1. Urdu subordinate clauses with an English main clause 2. English subordinate clauses with a Urdu main clause Firstly, we will look at the occurrence of the Urdu subordinate clauses with an English main clause. Urdu subordinate clauses with an English main clause: Different Urdu subordinate clauses are embedded in the English sentences in Pakistani English.The following two kinds of Urdu subordinate clauses have been found in Pakistani English: 1. The noun clause 2. The adverb clause Noun clause: The data exemplified in this section will show that a noun clause is a subordinate clause that does the work of a noun in a complex sentence. It can be used in Pakistani English as: 1. The subject of a verb 2. The complement of a verb 3. The object of a preposition In the following example, the switched Urdu noun clause has been used as the subject of an English verb: 1. Sub kutch chalet hai is their dictum. (June 12, 2005 D) ‘All is right’ is their dictum.Most of the tim es, a switched noun clause acts as a complement of an English verb. Here are some examples: 1. To underline the point he added is main science ki koi baat nahin hai. (December 25, 2005 D) To underline the point he added there is nothing scientific in this. 2. He got all mixed up and asked acha aap begum commondo hai. (October 30, 2005 D) He got all mixed up and asked well. You are Mrs. Commando. 3. I get looks from them all and a couple said aap aagay aa jain. (October 09, 2006 D) I get looks from them all and a couple said you come in front please. 4. She couldn’t resist the bohat aachi movie hai. May 29, 2005 D) She couldn’t resist it’s the very best movie. In the examples below, the switched Urdu clause has been used as an object of an English preposition. 1. No one at the CCB was willing to say anything except that is ka order ooper se aya hai. (May 07, 2006 D) 2. No one at the CCB was willing to say anything except that we have orders from our seniors. 3. A s they turned to me, I shrugged my shoulder with a ‘Bhai dekh lo, I am not carrying you purse’ (November 2006 H) 4. As they turned to me, I shrugged my shoulder with a brother you can see; I am not carrying you purse.Sometimes, it’s very interesting to note the use of an Urdu noun clause as a complement of a verb of incomplete predication. 1. The whole thing is that key bhaiya sab se bada rupaiya. (February 12, 2006 D) The whole thing is that bother, money is all. Adverb clause: As we have seen through the above examples that the noun clause acts as a noun in complex sentences, in the same way the function of an adverb clause is that of an adverb in complex sentences. In the following example, an Urdu adverb conditional clause has been embedded in the English sentence.However, the Urdu subordinate clause precedes the English main clause. The subordinating conjunction is in Urdu, whereas the clause that follows it is in English: 1. Aap ko kissi cheez sey strings k etney hoon, to its best to run from it. (June 26, 2005 D) If you want to cut the cord off, then its best to run from it. English subordinate clauses with Urdu main clause: In some cases, English clause is subordinate to an Urdu main clause. In the following example the English noun clause is joined with the Urdu main clause through the English subordinating conjunction â€Å"that†. 1.Mujhe shikayat hai that we are not making history. (July 31, 2005 D) I have a complaint that we are not making history. In the example below, the English conditional clause is subordinate to the Urdu main clause. In this example, the English subordinate clause precedes the Urdu main clause: 1. The police asked both of us to settle things between ourselves. Because if it becomes court case, then mamla lamba ho jaiga. (February 19, 2006 D) The police asked both of us to settle things between ourselves. Because if it becomes a court case, then it will be a lengthy process. Repetitions and other swit chesSometimes, Urdu phrases or clauses are used just as the repetition of an English phrase or clause. The purpose of this type of switching is to give emphasis. However, in spoken it is used to address different audiences. 1. Take care, apna bahut khayal rakhiya ga. (December 18, 2005 D) 2. They shouted for his execution. Zen ko phansy do. (October 02, 2005 D) 3. Feroz was very drunk. Usko chad gayi thi. (May 07, 2006 D) 4. He thought that Geeta Bali was the daughter of a certain Dr. Bali,a dentist in Aligarh, who was shocked when one day, Sikandar asked him: Aap ki sahabzadi kaisi hain? (How’s your daughter? (November 2006 H) In some cases, Urdu clauses are used to quote maxim and proverb or some other person in Pakistani English. Here are some examples: 1. My unbending procrastination is one thing that repels the beauty of the world but they say ‘sabar ka phal meetha’ (patience has its reward) (January 22, 2006 D) 2. Talk about ‘lakkar hazam, pathar haza m’ (very powerful and digestive stomach), they deserve a batter deal, if only for their patience in eating such swill day after day. (October 2006 M) 3. He gave the example of the phrase â€Å"auratein bhot bolteen hain† (females are very talkative). August 07, 2005 D) 4. She was very touched and impressed, especially when the waiter uttered these words ‘baaji, mehman sey paisay nahin letay (sister, we don’t charges from guests)’. (July 17, 2005 D) 5. She opened the Q and A session by saying ‘aab court aap ki ball main hai’ (Now all depends on you). (May 29,2005 D) Conclusion The data and examples presented in this paper demonstrate that code-switching affects Pakistani English at the phrase and clause level and Pakistani English has its unique features. This paper has shown the variations in English syntax when it is used in a non-native context i. . Pakistan. This paper shows that in code-switching many traces of native language can b e observed on the foreign language. The grammatical usage of Urdu language on English is visible here in the above mentioned examples. Some linguists are of the opinion that there is no language that has not been under influence of another language. English is no exception in this regard. Several changes are taking place in the English language. Isolated languages are rarely met in the global village. 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